Social media marketing can seem daunting if you’re unfamiliar with it, but the tools and tactics are actually pretty simple to master. From Facebook to Twitter, Instagram to Snapchat, and everything in between, there are tons of ways to build your brand’s audience and increase your visibility online through social media platforms. This guide will explain eight ways small businesses can master social media marketing so they can attract more customers and grow their business’s exposure in today’s digital world.
1) Don’t try to be on all platforms
Trying to be present on every social media platform is a recipe for burnout. It’s better to focus your efforts on one or two platforms that make the most sense for your business. For example, if you’re a visual brand, Instagram and Pinterest might be better choices than Twitter.
2) Use videos
Videos are a great way to show off your products or services in a way that is both engaging and informative. Plus, they can be repurposed and used across multiple social media platforms. Use how-to tutorials: These types of videos are perfect for educating customers on the ins and outs of your product or service. They also make for excellent customer testimonials because you can film them as they go through the steps with their new purchase.
3) Cross-promote your posts across social media channels
Posting relevant and engaging content is only half the battle when it comes to social media marketing. You also need to make sure your target audience is seeing your content. That’s why cross-promoting your posts across social media channels is essential. Try posting the same post on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+. Remember that you don’t have to post all of them at once; you can space them out over a few days.
4) Comment, but do it wisely
As a small business, you can’t afford to ignore social media. But with so many platforms and strategies to choose from, it can be tough to know where to start. Don’t worry, we have your back! We’ve identified eight steps for mastering social media marketing for small businesses.
5) Do you research before starting an account
It’s important to do your research before starting a social media account for your small business. You need to understand which platform will work best for you, what kind of content you should be posting, and how often you should be posting. Once you have a good understanding of all of this, you can create a social media strategy that will help you achieve your business goals.
6) Understand hashtags, but don’t rely on them too much
Hashtags are a great way to get your content in front of more people, but you shouldn’t rely on them too much. If you use too many hashtags, your content will look spammy and you’ll turn off potential customers. Stick to one or two relevant hashtags per post, and make sure they’re ones that people are actually searching for.
7) Target local keywords
If you’re a small business owner, it’s important to target local keywords with your social media marketing efforts. This will help you attract customers in your area who are looking for what you have to offer. Here are eight ways to do it
8) Focus on quality over quantity
When it comes to social media marketing, small businesses need to focus on quality over quantity. This means creating content that is interesting, engaging, and shareable. It also means being active on a few platforms instead of spreading yourself thin by trying to be everywhere at once.